Partner case · Hospitality/Travel Tech

How Nikana transformed into a full-scale travel service provider

An accommodation platform with 3,000+ properties across Greece turned into a full-scale travel service provider — unlocking a new revenue stream in just 5 months, with zero changes to daily operations.

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The client

About the client

Nikana is an established accommodation booking platform managing over 3,000 properties across Greece. Built on strong client trust and brand loyalty, the platform attracts steady organic traffic — reaching 168M visits as of August 2026.

Looking to maximize the value of its growing user base, Nikana sought to expand beyond room bookings and offer integrated connectivity solutions.

Before

Accommodation booking platform earning only from room bookings, despite steady traffic and strong client trust.

After

Full-scale travel service provider with a branded eSIM webstore and a new ancillary revenue stream.

Pain points & goals

Where the business was constrained, and what it set out to achieve.

Main challenges

Revenue seasonality — high reliance on peak travel windows.

Margin pressure — compression on core bookings due to OTA competition.

Under-monetized relationships — untapped potential from direct guest interactions.

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Business & strategy objectives

Ancillary revenue — drive consistent revenue per guest beyond room bookings.

Zero overhead — introduce a digital product without managing physical inventory, shipping, or logistics.

Seamless scaling — deploy coverage ready for regional expansion into Croatia without local telecom contracts.

Together, these constraints created the need for a scalable, borderless product that could extend beyond geography.

Why esimba.ai?

Nikana selected esimba.ai for its proven global infrastructure (backed by Keepgo), instant coverage across 150+ countries, and complete white-label flexibility — launching a high-margin digital service without interrupting core booking operations.

150+

Destinations, day one

Global provisioning already in place — no local contracts to negotiate.

Turnkey

Fully managed setup

From technical build to payments, handled end-to-end.

White-label

Fully branded experience

Nikana's own branded webstore — guests never see esimba.ai or Keepgo behind it.

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Implementation

The solution: turnkey webstore implementation

To capture traveler demand without adding operational friction, esimba.ai guided and executed an end-to-end launch plan in under 10 business days.

Custom subdomain webstore

Built a fully branded Nikana eSIM webstore operating on a dedicated subdomain.

Zero core interruption

Deployed without requiring changes to property listings, booking processes, or internal workflows.

End-to-end execution

Handled technical architecture, payments, compliance, UX, and support structures.

Traffic conversion strategy

Promoted the offering on Nikana's homepage with targeted sales strategies to maximize conversion.

Results & key impact

Results came in within the first 5 months after launch.

$30K+

Net profit

In the first 5 months after launch.

45%

Net margin

High-margin revenue with zero added overhead.

3,800

eSIMs sold

Direct-to-guest sales through the branded webstore.

30x

ROI

On a $1,000 initial investment.

Key impact

Expanded business model

Evolved from an accommodation site into a full-scale digital travel service provider.

Zero-friction expansion

Scaled into Greece and Croatia without local telecom contracts or extra supplier agreements.

New revenue stream

Unlocked a high-margin, low-risk digital channel with zero inventory management.

Product ecosystem growth

Strong adoption laid the groundwork for Nikana's upcoming mobile app.

Ready to unlock ancillary revenue for your travel platform?

Launch your branded eSIM platform in days with esimba.ai.

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